The Situation

This dentist in Lagrange, IN wanted to bring in more patients to their office, so they reached out to PostcardMania for help with their marketing.

The Solution

The postcard included the following features:

  • Offers for a $99 new patient special and $0 down on braces
  • A friendly photo of a happy family
  • A photo of before and after pictures on the back of the card
  • A QR code that sends the prospect to their website for more information

This dentist mailed 6,847 postcards to local residents using a consumer mailing list. PostcardMania printed their design and mailed all the cards together at the same time.

The Results

They generated $76,824 in revenue!

As a result, they received 264 responses and converted all of them to new patients! Overall, they estimated that these new patients generated $76,824 in revenue, but they anticipate making even more over time.

Since they invested $5,332 in this campaign, their ROI comes to 1,341%!

This Indiana dentist was so happy with the results of the direct mail marketing campaign, that they ordered another 9,000 postcards!

CSID: 66352