The Situation

Freeport Dental, a reputable dental practice based in Freeport, IL, recognized the need to expand their patient base and increase awareness about their services within the local community. To achieve this goal, they partnered with PostcardMania for a strategic direct mail advertising campaign.

The Solution

PostcardMania designed an eye-catching 4.25 x 6 postcard for Freeport Dental that featured the following elements:

  • Beautiful images of the office, allowing recipients to visualize the welcoming environment
  • A prominent “Welcome” headline, inviting potential patients to consider their services
  • Clear indication that Freeport Dental is a PPO provider, appealing to a broader audience
  • Strong contact information and a clear call-to-action, encouraging recipients to schedule an appointment

With an engaging design in hand, Freeport Dental mailed an impressive 10,000 postcards to their targeted audience in the local area.

The Results

They generated 26 new patients and $14,125!

The postcard marketing campaign yielded impressive results for Freeport Dental:

  • Received 26 responses from interested potential patients
  • Successfully converted all 26 responses into new patients
  • Generated substantial revenue of $14,125 from the new patient acquisitions
  • With an investment of $5,336 for the campaign, they achieved an outstanding 165% return on investment (ROI)

Freeport Dental’s successful postcard campaign not only attracted new patients but also reinforced the effectiveness of direct mail marketing in the dental services industry.

Get in touch! Leverage PostcardMania’s expertise for future marketing initiatives, further expanding your reach and position in the local community.

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