For this practice, we designed a fun and visually engaging postcard featuring an offer right on the front. Each new patient would receive a free electric toothbrush. On the back, the marketing copy stressed the dental practices community focus and mission of serving children. It stressed the benefits of starting good dental hygiene habits early and the child-friendly environment they created in their office. They wanted to communicate the fact that their clients children would feel safe and comfortable during their dentist visits.

The Situation

A pediatric dentist wanted to grow his practice, but wasnt sure how to approach his marketing strategy. He consulted with our marketing experts to craft an effective marketing plan.

The Solution

For this practice, we designed a fun and visually engaging postcard featuring an offer right on the front. Each new patient would receive a free electric toothbrush. On the back, the marketing copy stresses the dental practices community focus and mission of serving children. It stresses the benefits of starting good dental hygiene habits early and the child-friendly environment that they created in their office. They want to communicate that their clients children will feel safe and comfortable during their dentist visits.

Our marketing staff put together a targeted marketing list that included 5,000 households with children who had a present age of 2 through 17, and had an income of over $50,000 annually. Their cards were mailed once a month for six months.

The Results

From their campaign, this pediatric dentist received 168 responses, which became 108 new patients, and generated $22,000 in revenue for their practice. They were thrilled with their office marketing results!

Speak to a Marketing Consultant 1-800-628-1804
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