The Situation

Popp’s Dental Handpiece Repair  is a dental product repair company based out of Ayer, MA. They were hoping to sign up more dentists for their dental repair services, so they came to PostcardMania for marketing assistance.

 

The Solution

PostcardMania designed a brochure that included the following features:

  • Offers for a free estimate and $25 off a first order
  • A QR code that when scanned goes right to their website for more information
  • A professional photo of the owner, Lisa, to increase trust with the recipient
  • Two five-star reviews from happy customers
  • A list of services

They mailed a total of 25,000 brochures to dental practices in Texas, California, Georgia, Tennessee, Washington DC, Maryland, New York, Illinois, New Jersey, and Pennsylvania. They used a targeted business list so that the brochure went to the right prospects throughout the country.

The Results

They made $26,400 in revenue and expect to generate $158,400 in lifetime revenue!

As a result, they received 44 responses and generated $26,400 in revenue initially. Since their clients typically stay with them for 6 years or more, their lifetime revenue is expected to be $158,400 with an anticipated ROI of 685%.

CSID: 54960