The Situation
Robbins Excavation is a demolition company located in Exeter, NH. They wanted to increase their leads, so they contacted PostcardMania for help with their marketing.
The Solution
PostcardMania designed a postcard that included the following features:
- An offer for a free estimate
- A QR code that sends the prospect to their website for more information
- A five-star review from a happy customer
- A list of benefits on the back of the card
Robbins Excavation mailed 6,000 postcards to local homeowners with homes built in 2015 or earlier and incomes of $100,000 a year or more. They mailed the postcards in quantities of 2,000 cards on a monthly mailing schedule.
The Results
They generated $15,000 in revenue!
As a result, they generated 3 responses and converted all of them, amounting to $15,000 in revenue!
Robbins Excavation said they plan on doing more mailing in the future.
CSID: 65449