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The Situation

Robbins Excavation is a demolition company located in Exeter, NH. They wanted to increase their leads, so they contacted PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard that included the following features:

  • An offer for a free estimate
  • A QR code that sends the prospect to their website for more information
  • A five-star review from a happy customer
  • A list of benefits on the back of the card

Robbins Excavation mailed 6,000 postcards to local homeowners with homes built in 2015 or earlier and incomes of $100,000 a year or more. They mailed the postcards in quantities of 2,000 cards on a monthly mailing schedule.

The Results

They generated $15,000 in revenue!

As a result, they generated 3 responses and converted all of them, amounting to $15,000 in revenue!

Robbins Excavation said they plan on doing more mailing in the future.

CSID: 65449