The Situation

First Glass Window Cleaning, a Haiku, HI-based window cleaning company, wanted to expand its client base and increase revenue. Realizing the power of direct mail, they decided to partner with PostcardMania to create a targeted campaign that would reach local residents.

The Solution

PostcardMania used their 4×6 postcard that showcased First Glass Window Cleaning’s services to create a successful campaign. The card included:

  • Artistic imagery to catch the eye
  • A discount code with call to action to get 10% off
  • An aloha call out explaining they had just cleaned their neighbor’s house

First Glass Window Cleaning mailed 5,638 postcards across four mailing waves to local residents in Haiku. They chose a mailing method that saturates an entire area at a lower postage rate based on mail carrier routes.

The Results

They generated $32,000 in revenue!

The campaign yielded impressive results, generating 100 responses and converting 80 of them into paying clients. This brought in $32,000 in revenue from an investment of $5,441.85, achieving an outstanding 488% ROI! The average income per client was $400, a significant boost for the business.

This campaign demonstrates the effectiveness of a well-targeted cleaning services direct mail approach in generating high returns for service-based businesses.

Speak with a marketing consultant today to get started on your own cleaning services direct mail campaign!

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