The Situation

Abs Sanitation & Cleaning is a cleaning company located in Bargnet, NJ that provides window cleaning, power washing, soft washing, and demolitions of decks, fences, sheds and more. They were looking for a way to bring in more customers, so they came to PostcardMania for marketing assistance.

The Solution

PostcardMania created a postcard that included the following features:

  • Offers for $8 window cleaning and a free estimate for cleaning or demolition services
  • A before and after photo of a cleaning job to build trust with the recipient
  • A list of benefits on the back, including competitive prices, increasing the value of the home, and a reliable and hard-working staff
  • A large, bold headline that captures the prospects’ attention

Abs Sanitation & Cleaning mailed out 9,525 postcards to a consumer mailing list that targeted residents living in Ocean County. They mailed them between April and July of 2022, every month, in batches ranging from 1,000 to 4,500 postcards.

The Results

They received 60 responses and made $17,500 in revenue!

They received 60 responses, converted 50, and made $17,500 in revenue! Since they spent $5,025 on this direct mail campaign, their ROI totals a whopping 248%.

Abs Sanitation & Cleaning has been a client of PostcardMania since 2020. They are also continuing their mailings in 2022 and recently sent out another 6,000 postcards.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other cleaning companies.

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