The Situation

Silvia’s Professional Tax Services is a tax prep company located in Sunnyside, WA. They wanted to find a successful way to market their services to clients, so they reached out to PostcardMania for help.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • A professional photo of Silvia’s team to build trust with the recipients
  • A map on the back of the card so prospects know where their office is located
  • A five-star review from a happy client
  • An offer for $20 off a tax service

Silvia’s Professional Tax Services mailed 3,671 postcards to their own list of clients in order to encourage them to schedule their tax prep before the deadline.

The Results

They generated $200,000 in revenue!

As a result, Silvia’s Professional Tax Services brought in 1,200 tax preparation jobs from their customer list, generating $200,000 in revenue! Silvia’s investment was $2,960, so her return on investment amounts to 6,657%.

Since they were so pleased with the results, they ordered more postcards and are planning on running another campaign soon.

CSID: 57956