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The Situation

PIPCO Air Conditioning & Heating Co. is a heating and air conditioning company located in Timonium, MD. They were looking for a way to let local residents know about their services, so they reached out to PostcardMania for marketing help.

The Solution

PostcardMania designed a 6″ x 8.5″ postcard that included the following features:

  • Offers of $50 off a new humidifier, $200 off a new system, and $70 for a heating tune-up
  • A positive five-star review from a satisfied customer
  • A strong call to action on the back of the card
  • Benefits, including saving money on energy bills and avoiding additional expenses on repairs

PIPCO Air Conditioning & Heating Co. mailed 40,000 postcards in batches between 4,000 and 9,000 pieces. The postcards were seasonal, so the cards that were mailed out in the winter and fall had different messaging in order to get residents ready for the changes in the weather. The postcards also targeted local residents who lived in homes that were built in 2010 or older.

PIPCO Air Conditioning & Heating Co. added digital ads to their direct mail campaign via Everywhere Small Business. The ads were displayed on Facebook, Instagram, and Google to help remind prospects to give them a call.

The Results

They generated 61 responses and $180,000 in revenue!

The digital ads performed very well: the Google ads resulted in 734,453 impressions and 6,448 clicks and the Facebook/Instagram ads resulted in 189,957 impressions and 1,396 clicks.

The postcards were also successful and brought in 61 responses, they converted 20 of them and made $180,000 in total revenue! They also spent $26,799 on this direct mail campaign, so their return on investment comes to an impressive 572%.

PIPCO Air Conditioning & Heating Co. has continued their direct mail campaign and ordered another 120,000 postcards. They are excited to see even more success in the future with postcard marketing.

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other professionals in the HVAC industry.

 

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