Air-Cee

The Situation

Air-Cee is an HVAC business in Riverview, FL. They wanted to increase the amount of their service jobs, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a postcard with the following features:

• 2 enticing offers for discounts on their services and a free service call
• A QR code that when scanned goes to a web landing page
• A positive five-star review on the back of the card
• A list of benefits
• Strong calls to action

They mailed 4,000 of these postcards to a resident/occupant mailing list that targeted local residents making $80,000 a year or more.

The Results

They generated $4,000 in revenue!

As a result, they received 4 responses and converted all of them, which generated about $4,000 in revenue. Since they invested $1,798 in this campaign, their ROI amounts to 122%!

Since launching this direct mail marketing campaign, Air-Cee has mailed another 4,000 postcards.