Suburban Heating and Cooling

The Situation

Suburban Heating and Cooling is an HVAC service provider located in Livonia, Michigan. They have been serving the Metro Detroit area for 35 years. Wanting to break through the revenue plateau they’ve experienced recently, they contacted PostcardMania to utilize their marketing expertise to do so.

The Solution

The postcard design included:

• A simple headline and photo combination that instantly communicates the card’s purpose to the recipient.
• Short marketing copy that simply communicates their service’s benefits in an accessible format.
• A customer special offer that encourages the recipient to call.

Suburban Heating and Cooling mailed 26,327 cards total in one marketing campaign.

They continued their direct mail marketing campaign and did another one that included 11,327 cards as well.

The Results

They generated $65,200 in revenue!

They say they receive anywhere from 80-100 responses with each mailing they do and about 95% of them convert.

Their first successful marketing campaign generated $40,000 in revenue, and their second successful campaign generated an additional $25,200! So in total, they have made $65,200 in revenue because of postcards. This brings their ROI to 303%.

Suburban Heating and Cooling has continued their direct mail marketing with PostcardMania, and they are looking forward to achieving even more positive results in the future.

Are you interested in doing a similar bulk mail campaign for your business? Call us, and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC companies!