The Situation

NRG Heat & Power is an HVAC company based in Larchmont, NY. They wanted to increase their annual revenue, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania designed a 6 x 8.5 inch postcard that included the following features:

  • Four different offers for discounts on services
  • A list of benefits of working with the company
  • A strong headline on the front of the card that gets the recipient’s attention
  • A friendly and professional photo to convey a family-friendly business

NRG Heat & Power distributed 13,500 postcards to residents in the local community.

 

The Results

They generated $135,040 in revenue!

As a result, they received 6,750 responses and converted 1,688, generating $135,040 in revenue. Since they invested $3,841 in this campaign, their return on investment amounts to 3,415%!

CSID: 55862
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