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35,000
Cards Mailed
Cards Mailed
The total number of cards this client mailed out over their entire campaign.
89
Tracked Calls
Tracked Calls
The number of calls to the unique call tracking number on this client's postcard.
429,056
Google Impressions
Google Impressions
The number of times this client's Google Ad was seen on the web.
1,894
Google Clicks
Google Clicks
The number of times this client's Google Ad was clicked on.
21,385
FB/IG Impressions
FB/IG Impressions
The number of times this client's Facebook & Instagram Ad was seen on the web.
223
FB/IG Clicks
FB/IG Clicks
The number of times this client's Facebook & Instagram Ad was clicked on.

The Situation

Air Express located in Richmond; Texas wanted to increase the number of new clients they were generating. This HVAC company knew they were going to need help from our marketing and design team to creating a result-driven heating and cooling marketing campaign.

The Solution

Our marketing experts suggested using our Everywhere Small Business tool. This combines the efficiency of online advertising across both Google. Facebook and Instagram with a matching postcard direct mail campaign.

Here’s why this HVAC postcard was a success:

  • 3 Great offers that entices the recipient to call
  • A 5-star review that adds value and trust
  • Contact information that stands out in bright yellow

This HVAC company mailed their heating and cooling postcard consistently for six months. The first month they mailed 10,000 postcards and then 5,000 for an additional 5 months. One huge factor in the success of this campaign was consistently mailing and consistently being in the face of their prospects.

The Results

“50 new clients per month!”

Tracked Calls
89
Number of Times Google Ad Displayed
429,056
Google Ad Clicks
1,894
Number of Times Facebook & Instagram Ad Displayed
21,385
Facebook & Instagram Ad Clicks
223

This HVAC company received 50 new clients per month with their heating and cooling marketing campaign. Business is non -stop and Air Express credits the success of the campaign to the online advertising in addition to the great offer!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other HVAC companies!

Speak to a Marketing Consultant 1-800-628-1804
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