If you are running a Pay Per Click (PPC) campaign and not using direct mail postcards, you are missing out on a ton of leads and sales. And if you use direct mail to promote your business, but not Pay Per Click (PPC), I guarantee potential sales are slipping through the cracks.

The founder and owner of PostcardMania in Clearwater not only survived the worst parts with only a modest decline in revenue one year, but has been growing revenue the last two years at a firm focused almost exclusively on marketing — one of the first things cut by businesses and one of the last they restart.

If you are an owner or manager in the hospitality industry, you know that business is extremely seasonal. You may have a weekend during the summer booked months in advance, while a weekend in October still has too many vacancies for your comfort. These are the times when your revenue is not where you’d like it to be.

Joy was interviewed about her book, The Ultimate Postcard Marketing Success Manual and discusses her strategies behind it.

Oftentimes, business owners have misconceptions about what marketing is. They see it as some kind of lead-generating slot machine: Sometimes it works, other times it’s just a waste of money. But you can use marketing systematically to grow your mortgage business — and it doesn’t have to be a gamble.