If you own or operate an HVAC business, chances are you have experienced a time when you didn’t have enough revenue coming in, which translates directly into not enough leads coming in. Maybe it’s because of the season. Maybe it’s because of the economy. Whatever the case may be, there is a way to market yourself so you are never at the mercy of those factors again.

Direct mail and Pay-Per-Click (PPC) advertising are good marketing tools on their own, but individually they don't cover all the bases. Each reaches different buyers—and buyers at different phases of the sales cycle. That means using just one will cause you to miss out on sales.

RALEIGH, N.C. – Monica Smiley, publisher and CEO of Enterprising Women magazine has named Joy Gendusa and Rebecca Thomley as members of the Enterprising Women Advisory Board.

If you own or operate a business, you have probably experienced slow periods where revenue was declining and you didn't have enough leads coming in. But there is actually a way to market yourself so that you are not at the mercy of the season or economy again.