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Google Remarketing:
Follow-up on the Web

What if you could continue to promote to prospects that came to your site but weren't ready to purchase? What if your advertisement could show up all over the internet, wherever they were browsing, including major sites like cnn.com, dictionary.com and more? Thanks to Google, you can — and it only costs pennies for each view!

Keep the Leads You Earned
What's that? The lead you generated online didn't fill out a form on your website, and now you don't have any way to follow up with them? That's not a problem anymore. Google Remarketing knows who that lead is, and will display your ads to them even after they leave your site. No lead left behind.

Continue the Conversation
Google Remarketing knows what products and services your leads look at on your site. After they leave, Remarketing continues to show them banner ads of the products they are interested in. So you and your products stay in the conversation that's going on in your prospect's mind — without having to lift a finger.

Close More Sales
Because Google Remarketing stops up the cracks in your online follow-up system, and continues the buying conversation with prospects even after they leave, you are in a better position to close more leads. Why? Because you have more leads. More leads. More sales. No sweat.

Google Adwords Remarketing is the best way to follow up with prospects on the web. Learn about this new tool here, and see how PostcardMania can help you with your Remarketing campaigns.

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How it Works

Google Remarketing is such a simple, brilliant idea, every business with a website can benefit from it. Here's how it works:

Google Remarketing Code Added
1. A programming code is added to your website to track people who visit. The code can exclude people who take a certain action online, like place an order or fill out a form.
Google Remarketing Ad Displayed
2. Your ad is displayed to your visitors wherever they are on the internet that uses Google ads (millions of websites including major sites like cnn.com, dictionary.com, inc.com).
Google Remarketing Action
3. If a visitor takes the action you specify (fills out a form, places an order etc), they are removed from your Remarketing campaign.

Frequently Asked Questions

How much does Google Remarketing cost?
That's the beauty of it! Remarketing can be set up to work just like Google's normal Pay Per Click ads ? so you only pay when someone clicks on your ad. The cost of a click will vary based on competition, but it is always ridiculously inexpensive for what you are getting. And since you set the budget, you only pay what you are willing to invest.

Will Google Remarketing help my business?
Do you have a website? If so, you should have Google Remarketing set up for your site. There is just no reason to let leads slip away. Short answer — yes!

Can PostcardMania help me with Google Remarketing?
Yes! We offer initial set-up and monthly management of your Google Remarketing campaigns. Here's what you get:

First Time Set-up Includes:
  • Creating AdWords account, (login, billing, budget, bidding)
  • Generating Remarketing code(s)
  • Installing Remarketing codes to site or sending code to your programmer with instructions
  • 2 text ads
  • 3 graphic ads (1 concept, 3 different sizes) formatted to Google specs
Monthly Management Includes:
  • Monthly report spreadsheet
  • Additional text ads (upon request)
  • Managing ad placements (what sites are showing your ads)
  • Managing ad schedules (what times your ads are showing and how much their bidding during those days/hours)
  • Technical support (9:00AM – 6:00PM EST, Mon – Fri)

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Remarketing Management

Product Testimonials

"We've been using Remarketing now for about 6 months and I honestly cannot believe how many impressions and more importantly sales we are getting for the cost. It is AMAZING and I am sure that every business would use it if they just understood it!" - A.S.

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