A roofing company from Tennessee wanted to increase the revenue they generated from repair jobs.
After working with their marketing consultant, the client decided to go with an integrated direct mail postcard and letter campaign. They purchased 2,500 postcards and mailed to around 200 homes per week, only targeting homes with visibly damaged roofs. Then, they followed up these postcards with direct mail letters.
The postcard design features a prominent headline that immediately conveys the message and purpose of the card. The graphic of a beautiful home backs up that message and the “FREE Storm Damage Assessment” provides the motivation to call.
In the month of June alone, the client received 10 calls per week off of this direct mail campaign. These calls turned into a whopping $164,000 in sales!
Total Campaign Cost: $493
Return on Investment: An incredible 33,266%!