Masters Roofing Case Study

Design Features
The postcard design features a prominent headline that immediately conveys the message and purpose of the card. The graphic of a beautiful home backs up that message and the “FREE Storm Damage Assessment” provides the motivation to call.

The Situation

Masters Roofing wanted to increase the revenue they generated from repair jobs. They consulted with our marketing consultants to figure out the most effective way to go about it.

The Solution

After working with their marketing consultant, the client decided to go with an integrated direct mail postcard and letter campaign. They purchased 2,500 postcards and mailed to around 200 homes per week, only targeting homes with visibly damaged roofs. Then, they followed up these postcards with direct mail letters.

The Results

In the month of June alone, the client received 10 calls per week off of this direct mail campaign. These calls turned into a whopping $164,000 in sales! Total Campaign Cost: $493
 Revenue Generated: $164,000 Return on Investment: An incredible 33,266%!