Sports Addicts LTD runs three New Balance athletic apparel stores in Arizona — in Arrowhead, Chandler and Scottsdale. The retailer wanted to reach clientele who were motivated to get in shape for the new year and jump-start their sales for the year. They called PostcardMania for help with a “New Year, New You” campaign.
The athletic gear retailer provided a list of 30,000 existing customers they wanted to reach with their campaign. Targeting your customer database is an effective strategy because they’ve already spent money with you, so they’re likely to do so again!
Here’s why the postcard was successful:
- The main image immediately conveys what they’re offering — athletic shoes for people with active lifestyles
- The red type really pops, making the postcard stand out in the mail
- The New Balance logo is very recognizable, especially to people who have already purchased a pair
- Two offers: 15% off any regular priced item or 10% off any clearance item that expire within a few months encourage recipients to take action sooner rather than later
Sports Addicts LTD plans to send the postcards out a total of 5 times, but after just 1 mailing, their revenues are already shaping up nicely!
“2,867 responses, generating $277,563 in sales!”
The retailer got an immediate 2,867 responses, which generated $277,562 in sales! With a campaign cost of $18,446, they’ve already seen a 963% return on their investment. With each future mailing, that number will continue to go up!