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Tri City Sprinklers & Landscaping Case Study

“"We generated $180,000 from our postcards!"”

Client

Tri City Sprinklers & Landscaping

Industry

Landscaping

Location

Loveland, CO 80537

Cards Mailed

500-1000 per Week
landscaping marketing postcards

Design Features
The postcard design is aesthetically pleasing and is absolutely clear in its message. Because the images are dominant, they had to be obviously promoting landscaping and sprinkler services, which they do very well. The central color, a lush green, serves to drive home the desirable image of a well-maintained lawn. The company’s logo is prominently displayed in the middle of the card and their contact number is right there on the front, with additional details on the back.

The Situation

A sprinkler and landscaping company in Loveland, CO wanted a way to get more clients for their business without breaking the bank.

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The Solution

After working with their marketing consultant, the client decided to go with a targeted postcard campaign. Each week, they pulled a list of new homeowners in their county from the local paper. In addition, they purchased a list of 3,000 homeowners whose homes were valued at $250,000 or more. They generally mail out 500–1,000 postcards per week to their lists. The postcard design is aesthetically pleasing and is absolutely clear in its message. Because the images are dominant, they had to be obviously promoting landscaping and sprinkler services, which they do very well, and the central color, a lush green, serves to drive home the desirable image of a well-maintained lawn. The company’s logo is prominently displayed in the middle of the card and their contact number is right there on the front, with additional details on the back.

The Results

Here are the results from the postcard campaign, in the client’s own words: “In the past year, approximately 1/3 of all our jobs came from postcard advertising. This is approximately 170 jobs. We re-order from PostcardMania for several reasons: great customer service, great prices, excellent quality postcards. All of these bring us an excellent return on investment for us.” The return on investment they are referring to is the $180,000 in revenue their postcards have drawn in from the 170 new jobs they gained.

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