Commercial cleaning and maintenance specialist West Coast Maintenance in Gardena, CA wanted to get the word out about a brand new service—holiday displays! Searching for an effective way to generate new business and let their current clients know about this new service, West Coast Maintenance gave the postcard marketing experts at PostcardMania a call…
After a little research and hearing so many success stories from businesses who had chosen postcards, Jamie at West Coast Maintenance pulled the trigger on a small campaign (just 350 postcards!) with PostcardMania. Jamie left the design work up to our team, who produced an eye-catching design with a clear message that would attract new clients for the upcoming holiday season. Ensuring the design immediately conveys what’s being offered is a MUST in direct mail!
For the mailing list, West Coast Maintenance provided us with a list of 280 prospective and existing clients, to which we’ve mailed just once. Now, we definitely recommend mailing consistently to maximize results — it’s pretty essential — but West Coast Maintenance was able to defy the odds with such a small campaign and a single mailing to get results…
West Coast Maintenance is pretty much in love with postcard marketing now. They were blown away at how super easy we made it for them (their words!) and they are booked with jobs through January! They got about 6 calls regarding the flyer and will generate about $2,000. All of that from just printing 350 cards and mailing 280 of them! That’s a great return on investment.
Of course, $2,000 is just what they’ll make in immediate revenue. That doesn’t even include the referrals they’ll get from those new clients or the repeat orders that are sure to come back around in the future!