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American Community Bank Case Study

“We generated 250 new accounts and $17,000,000 in deposits from our postcard marketing! ”

Client

American Community Bank

Industry

Banking

Location

Mineola, NY 11501

Cards Mailed

33,000
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Design Features
All three designs used bright and engaging backgrounds to get the attention of their prospects. Every design also featured a picture of an elated person, which represented how happy American Community Bank users are. Design 1 promoted their checking account services. Design 2 promoted their Savings accounts. Design 3 promoted the grand opening of their newest branch. They stressed their free account openings and their no-fees approach to banking, which was very attractive to prospects.

The Situation

American Community Bank wanted to attract more clients to their banking services. It’s a tough task to compete with the big, national banks, and it requires building a lot of trust with prospective clients. They consulted with our marketing experts to learn what marketing advantages postcards had over the other popular marketing tools.

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The Solution

When they learned about the versatility of postcard marketing, they decided to give it a try. Their marketing campaign went all out to build trust with their quality prospects. They used two different mailing lists and broke their efforts into 3 mailings. First, they mailed 9,000 cards to a resident/occupant carrier mailing list in their local zip code, which means every house on certain carrier routes got their postcard. They did this mailing twice with a new design for each mailing. Then, the second stage of the marketing strategy was a 15,000 piece mailing to all the closest businesses and residences within a certain radius of their location.

The Results

Their multi-front approach brought their bank some amazing results. They opened 250 new accounts with over $17,000,000 in deposits! Yes, that is 6 zeros, as in 17 MILLION dollars. That’s quite a return on their investment, wouldn’t you say?

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