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Auto Service Marketing – Ohio Automotive Case Study

Client

Dan R's Automotive

Industry

Automotive Repair

Location

Oregon, Ohio

Cards Mailed

auto repair postcard design

The Situation

Since 1981, Dan R’s Automotive has been fixing up vehicles and keeping families in the Oregon, Ohio area safely on the road with their repair services. However, Dan R’s recently decided it was time to bring in some more clients—both old and new! With this in mind, they designed an auto service marekting plan and opted for PostcardMania’s DirectMail2.0 service.

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The Solution

Even though Dan R’s mechanics have seen numerous clients over the years, they decided that reactivating some of their old clients wasn’t enough; they wanted more new clients. Dan R’s provided us with a mailing list of 6000 which was composed of prospects and current clients. For the next six weeks, they had us mail out 1000 cards at a time until all 6000 had been mailed to. The postcard design itself was bright and featured 7 different promotions for their potential clients, and while you don’t have to include that many options, we do recommend including at least one or two, as it is a great method to draw people in.

The Results

The response has been good and we still have clients bringing them in! So far we've generated about $14,400.

Due to these 6 mailings, Dan R’s generated 1,300 followers, people who visited the website, and of these 1300 followers, they received 48 calls—48! That’s a lot of calls. Overall, the campaign cost Dan R’s $3,672.93. DirectMail2.0 made quite the impression for this company!

Interested in doing a similar campaign for your auto service business? Give us a call and we will connect you with a marketing specialist who has experience creating successful campaigns just like this one!

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