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Archives: Direct Mail Marketing
Groupon vs. Direct Mail: An ROI Story…
I have gotten the following question a number of times regarding Groupon and Direct Mail: Why should I offer a discount on my direct mail piece when I could do that for free through a service like Groupon? The short … Continue reading
Converting Visitors to Buyers
Every time I see a new article on this subject, I’m compelled to read it. I mean: this IS the whole cusp of everything, right? We spend a whole lot of money to lure people to our websites and landing … Continue reading
Why Size Does Matter (For Postcards)…
Sometimes – just sometimes – the smallest postcard size is PERFECT and nothing bigger is needed. And the kind of businesses that can get away with (and totally win with) a small postcard are… A business without any competitors. A … Continue reading
5 Steps to Getting Your Direct Mail Noticed
Guest post by: Dan Kennedy Are you looking for more ways to get your mail noticed? Then don’t simply go with the same old, same old when it comes to your postcards and letters. Go out on a limb – … Continue reading
Freshen Up Your Postcard Marketing (Part 3 of 3): Affordable Upgrade Options
In the first two posts of this series on how to freshen up your postcard marketing and get a better response, I talked about the importance of landing pages and a professionally designed logo. Step 3 is affordable postcard upgrade … Continue reading
Freshen up Your Postcard Marketing (Part 1 of 3): Landing Pages
Spring is on its way and people will be cleaning their houses and offices to freshen up their lives. You need to do the same with your marketing. You would be astounded at the effect a few little additions or … Continue reading
USPS Promotions for March and April
The USPS has released its 2013 Calendar of Promotions and Incentives. I wanted to pass along the good news, and let you know exactly what offers are available to be taken advantage of for March and April. That way you … Continue reading
USPS Saturday Delivery Will End in August
On Wednesday, February 6th, 2013, the United States Postal Service made a big announcement. Starting in August, 2013, it will discontinue its delivery of first class mail on Saturdays. It will continue mailing packages, mail-order medicine, and express mail on … Continue reading
The Best of Maniac Marketing: 2012 Edition
Wow! 2012 was quite a year here at PostcardMania and on our Maniac Marketing blog! We have had a blast producing and compiling useful marketing information to help you grow your business, and we hope you have been able to … Continue reading
Direct Mail 2.0: A Giant Step Forward
Are you tired of hearing me talk about Direct Mail 2.0? I know – me neither! I’m kidding, of course, but there really is one last aspect of this new product that I want to break down for you, and … Continue reading