Wire side chats: Postcard marketing expert empowers businesswomen with direct mail data

July 29, Clearwater, FL – Just days after the Snowe-Kerry Legislation (S. 1517), two senators that introduced and passed legislation that authorize the Small Business Administration to continue funding eleven women’s business centers that were scheduled to close at the end of the fiscal year, Joy Gendusa, Postcard Marketing Expert, announced that she would host an hour long wire-side chat for WECAI (Women’s Ecommerce Association International). On August 5th, 2005 11am (EST) she will educate business women of the virtues of direct mail postcard marketing in order to help them expand their businesses as she has.

Eliminating resources and opportunities for women in business serve as a direct contradiction to the ever-growing women-in-business population which some report to be a high as 50% of the market today. To ensure women get the best chance possible, Joy Gendusa and WECAI have collaborated to increase the knowledge and power of the ever-growing market.

Joy Gendusa is the founder and owner of PostcardMania (www.postcardmania.com), the fastest growing direct mail postcard company in the nation. Without any formal business training, she learned all about postcard marketing through self-study, trial and error. Using direct mail postcards as her only marketing medium in her company’s formative years, Joy grew her company from nothing to a multi-million dollar corporation in only 7 years. And along the way, she gave young, inexperienced adults a chance to learn a trade and grow with the company to where many are now her executives handling her 9+ million in sales and 90+ employees.

WECAI (www.wecai.org) is the virtual organization for women who do business on the web. Their mission is three-fold: to create an international community, to help women better understand ecommerce through education and professional development, and to do business with one another by increasing each of their circles of influence.

The wire-side chats are a series of informative business-related topics to assist women business entrepreneurs and professionals to succeed in ecommerce as well as mortar-and-brick businesses by featuring a different business leader as a host for each session. Joy Gendusa’s session will kick off the series of sessions imparting data on why postcards are better, what to expect from a postcard mailing, who you should market to as well as predicting your income with direct mail marketing.

Heidi Richards is the founder and CEO of WECAI as well as an award-winning author and entrepreneur. She has almost 30 years experience running successful small businesses. Postcards are the single most cost-effective way to promote your business and stay in touch with your customers she claimed, It is the #1 personal way I promote my endeavors.

Deadline for the August 5th wire-side chat is Thursday, August 4, 2005. For detailed information about each session and to register visit www.wire-sidechat.com. Sessions fill up fast and are limited to 99 people.

To inquire about direct mail postcard marketing, call 800-628-1804 or visit www.postcardmania.com.

About PostcardMania: PostcardMania (www.postcardmania.com), founded by Joy Gendusa in 1998, is a full service direct mail postcard marketing company providing businesses with full service postcard direct mail marketing which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice.