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Two women CEOs educate businesses on all aspects ot marketing

Clearwater, FL, February 2007 – Joy Gendusa, PostcardMania CEO, has been saying for years that the way to prosperity for any company is to educate one’s prospects and clients. She recently teamed with Marsha Friedman, successful CEO of EMSI, a nationally recognized PR and Ad agency, who also shares the same philosophy. They have joined forces in a concerted effort to help business owners become proficient in all aspects of marketing and eventually improve the way business is being done in this country by assembling the marketing industry’s leading experts in a two-day marketing bootcamp.

In their Power MarketingMania Bootcamp that will be held on March 30-31, 2007, Gendusa and Friedman aim to educate attendees on what is best for sustained prosperity so they can be more effective marketers. The Bootcamp will be held at the Belleview Biltmore Resort in Clearwater, FL.

Among the industry experts speaking at the bootcamp is Ed Taylor, Internet Marketing Consultant and Professional Speaker. Ed has spent the last 10 years solving problems and increasing the bottom line of over 600 clients in more than 100 industries worldwide. He has been responsible for more than $575,000,000 in increased online related revenues. Taylor will be speaking on the 37 Simple Steps to Build Your Business on the Internet.

Other experts at the bootcamp include Len Bruskiewitz who has spent his entire career in the high tech industry with a focus on easy-to-use small business products/services and currently serves as the Director of Global Partner Programs at Constant Contact, the leading small business email marketing solution. He will be speaking on Email Marketing: Tips, Strategies Techniques.

Bob Francis, EMSI’s Vice President of Commercial Productions, one of the pioneers in the direct response advertising industry is another speaking who will educate attendees on How to Cost-Effectively Generate New Business with Radio TV. Bob’s most recent TV commercial hit was 8 MINUTE ABS which he wrote, produced and directed and which has sold over twenty million dollars in the first eighteen months it aired and is still being sold on the internet today.

And Jerry Dyas who is the President of Trade Only Design Library, Inc. – the design industry’s largest product database used exclusively by designers, architects, facility managers, retailers and other professional buyers – will be speaking on Thinking Outside the Box – Ingenious and Artful Marketing Ideas to Boost Response.

The two-day Bootcamp agenda includes:
The Truth About Direct Mail Marketing
How Publicity Fuels Marketing
Out-of-the-Box Marketing Ideas
Search Engine Optimization
Developing a Website Geared Toward Increased Sales
Internet and Email Marketing

The focus of the Bootcamp is on having business owners create action plans to implement tailor-made strategies for their businesses so results are assured.

According to Gendusa and Friedman, both successful business owners, attendees will become well versed in marketing and how to implement what they’ve learned into their daily business practice.

To learn more about the Bootcamp and the speakers visit http://www.powermarketingmania.com/teleseminar.php

About Joy Gendusa: Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine’s recognition as the nation’s fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs 140 people and prints 4 million and mails 2 million postcards representing over 350 business, finance and industrial clients each week.

About Marsha Friedman: Marsha Friedman is the CEO of Event Management Services, Inc., (EMSI) a leading publicity firm that has represented many well known clients such as, Motown’s Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane’s, Bristol Myers Squibb, Financial TV personality, Jim Rogers and Dr. Barry Sears. For more information on their Power Marketing Mania Bootcamp visit http://www.powermarketingmania.com

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