The inside wire: Postcard marketing expert discloses secrets to other marketers

Clearwater, FL, June 28, 2005 _ Not inclined to hide her successful actions, Joy Gendusa, owner of PostcardMania, the fastest growing direct mail postcard marketing companies in the nation, will be speaking at the DM Days New York Conference and Expo, New York’s Premier Event for Marketers, that is being held June 28th _ 30th.

Joy’s topic, The Inside Wire to Easily Getting Over the Hurdles of Planning and Tracking Your Direct Mail Campaign, gives away valuable data to the registered DM Days attendees on how to determine the correct estimation of effort needed for success of one’s direct mail promotion so that test mailings lead to fruitful campaigns which bear results.

I love teaching people about marketing, says Joy, If I knew years ago what I know now about marketing and how to really grow a company, I could have gotten involved in any industry I wanted to and boomed it. In fact, I can do that now _ I know how to make any company grow.

In Ms. Gendusa’s session, she will be highlighting a case study: Jeffrey F. Lee, Co-Founder of Measurable Solutions, will be concurrently speaking on the principles of marketing _ reiterating his success with the same direct mail marketing techniques. Measurable Solutions, at www.measurablesolutions.com, is a business consulting firm that has recently been listed as one of Entrepreneur’s 100 fastest growing companies.

Joy Gendusa will be imparting her practical, applicable know-how on marketing with postcards and Jeffrey F. Lee will be showing how he applied the same techniques so that the audience can visualize how the methods can work for them. However, several of the principles will be able to be applied to other areas of promotion. It is not just for marketing with postcards, said Joy, These principles work no matter what promotion you are doing.

For details about the conference visit the Direct Marketing Association’s Conference and Expo website at www.dmdays.org.

PostcardMania is a full-service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services _ with the unique service of in-depth marketing advice at absolutely no additional cost whatsoever.

About PostcardMania: PostcardMania (www.postcardmania.com), founded by Joy Gendusa in 1998, is a full service direct mail postcard marketing company providing businesses with full service postcard direct mail marketing which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice.