Tax Preparers Find Solution for More Clients

As Americans prepare to make their annual deposit into the governments account, tax preparers all over the country are looking for ways to secure as much business as possible.

For many tax preparers, direct mail postcards are the way to go. By providing an accessible platform that raises name recognition without an envelope to open, postcards have quickly become the go-to form of marketing for preparers who need to bring in new clients.

“I’ve tried everything, says Rich Contardi of Sharp Bookkeeping Service, telemarketing, yellow pages, radio, you name it, and the only thing that has worked for me is postcards. We get 5 new clients a month and we net more than $60,000 over the lifetime of each customer.

Sharp Bookkeeping Service trusts their marketing to PostcardMania, a company that more and more tax professionals are turning to because of their turn-key marketing options including direct mail postcards, email marketing and mailing lists.

“The email marketing services from PostcardMania will definitely help develop my business on to a higher level, reports Tom Beaton of Beaton Accounting, who has had success with many marketing services from PostcardMania. I’m very impressed with the design and the entire process went smooth as silk!”

PostcardMania Founder and CEO, Joy Gendusa, says she understands what tax professionals need and even shows them what has worked in the past and thats why they tend to choose her company.

In an industry like [tax preparation], the key is to be on top of the prospects mind when it comes time for them to file taxes, says Gendusa. The best way to do that is with a repetitive postcard campaign because people remember what they continually see. Its a basic principle, but it always works. My whole business is based on it!

As long as the results keep coming, she can expect more and more business from tax professionals this year and in years to come.

In a year where most marketing firms are cutting back, PostcardMania continues to grow, printing 4 million and mailing 2 million postcards each week and representing more than 40,000 customers in over 350 industries.Visit www.postcardmania.com.