Marketing Firm Puts Social Back in Social Media

Bringing old school business ethics to the new world of social media is a passion for PostcardMania, a 12-year-old direct mail marketing company in Clearwater, FL. Their decidedly unique approach to social media marketing (SMM) makes customers rave and media professionals notice.

I personally respond to any questions or comments left for me, says Joy Gendusa, founder and CEO of the company. Whether its on Facebook, Twitter, LinkedIn or my blog, I always do my best to get back to people quickly. I feel courtesy like that is missing in the modern digital landscape. Thats why I changed the way PostcardMania uses social media.

In two years of doing typical business networking via social media, PostcardMania obtained 518 Facebook likes and 830 Twitter followers. Now, six months after instituting their new program, they have 1,312 likes and 2,678 followers on Twitter.

Dedication to this concept led Gendusa to the hire a full-time Social Media Manager to handle the companys online sites. Ferris Stith, the social media queen who landed the job, spends her days in PostcardManias Marketing department posting, tweeting, reading and responding to all kinds of digital communication, and those in the social media world are taking notice.

It seems you and your company have quite the caring and courtesy policy, social media analyst Ingrid Abboud of nittyGriddy writes in response to a comment left by Ms. Stith. I respect that! Hats off to you and your CEO.