Marketing Firm Boosts Productivity with In-House Caf
Despite economic budget-cuts, small businesses are finding ways to boost employee morale. Perks come in the form of an in-house caf for Clearwater-based marketing firm, PostcardMania.
When a small coffee shop, Pangea Caf, in downtown Clearwater, FL closed its doors, Joy Gendusa, CEO and Founder of PostcardMania, had a novel idea.
Gendusa decided right then to purchase all of the cafs equipment from the hard-luck entrepreneur and install it in the kitchen of her own company, PostcardMania. This is no self-serve caf. Gendusa actually hired Pangeas barista full-time to make and serve drinks for her 170+ staff.
I couldnt stand that one of my favorite spots, Pangea, was going away, and I thought this would be a great way to reward my staff, says Gendusa. They worked their tails off last year, making it the best year in the history of the company. So theyve earned it.
This is well-appreciated, but hardly unexpected by the employees of PostcardMania, who already work in a top-notch facility and enjoy numerous company benefits.
The thing I like about it, says Eric Helmer, PostcardManias Website Development Manager, is that I can order from my desk. I dont have to waste time leaving the office or my seat because anything I order is delivered right to where I sit.
Employees have the ability to instant message their orders directly to the in-house barista stationed downstairs in the kitchen. Gendusa expects this feature to not only boost morale, but also to result in greater productivity and higher sales.
PostcardManias new caf features coffee and espresso from Latitude Coffee, a local roaster based in Sarasota, FL. It also has exotic teas such as Mountain Spring Jasmine and Tropical Green Tea, and will soon be offering fresh, hot pastries to satisfy the cravings of even the hungriest Maniacs.
About PostcardMania:
PostcardMania is one of the nations most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services all while continuing to educate clients with free marketing advice.
In a year where most marketing firms cut back, PostcardMania produced the best year in their 12-year history in 2010, serving more than 40,000 customers in over 350 industries. Visit www.postcardmania.com.
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