A business win-win: Inc 500 marketing company implements program to boost businesses’ profit for the new year
Clearwater, FL, December 8, 2005 – When the end of the year comes, tax time looms around the corner for most business owners. Determining what profits will be taxed are not exactly tidings of joy. Knowing the position that entrepreneurs face at the end of the year prompted Joy Gendusa, CEO and Founder of PostcardMania, to offer something to lift her clients’ Holiday Spirit. She is offering her clients the option to plan and secure their next year’s postcard campaign – to lower their potential tax liability and ensure that taxes do not eat up their ability to ensure growth for their company next year.
According to a recent report from the Associated Press, the chances for completing an accompanying tax-cut bill is more doubtful as Congress wraps up a fall agenda complicated by Hurricane Katrina. Facing income tax on profits for 2005 is a situation all entrepreneurs face during the holiday season. Finding ways to spend the profits on practical products or services that will enhance the viability of that company’s future is a conundrum that those business owners face.
“Marketing is a business expense that creates more business,” said Joy Gendusa. “One of the greatest things I learned and adopted from the Hubbard Management System is the principal that the size of your mailing list and the number of mailings to it determines the gross income. This is one of the soundest principals I follow consistently and just swear by.”
Following the principle to the letter is one of the key motives for her success. Making the Inc 500 list for 2005 was in no small measure due to her relentless application of this datum. Joy Gendusa mails out 76,000 postcards per week to her prospective clients. Observing that it worked inspired her to ensure that her customers did the same so they could reap the same rewards. “By offering the tax incentive and the volume discount it lures customers to jump on board with continuous mailing – which in turn will ensure their success. That success keeps them coming back to us… So you see the ‘win win’ aspect.”
About PostcardMania: Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. In 2005 the company did over $12 million in sales and employed over 100 people. PostcardMania was the first full service postcard direct mail marketing company to marketing to general businesses all over the country and help them expand through the use of direct mail marketing techniques. Often imitated but never duplicated, their services include graphic design, printing, mailing list acquisition and mailing services with free marketing advice. Visit their web site at www.postcardmania.com
About the Hubbard Management System: The Hubbard Management System is a body of administrative works by the renowned author and philosopher, L. Ron Hubbard. Today, L. Ron Hubbard’s management principles have reached more than 140,000 companies and corporations in 75 countries. There are more than 150 Hubbard management consultants and consulting groups delivering Hubbard management technology services (www.wise.org). All provide business people with solutions to productivity and prosperity, which raise the quality of life and inject a higher degree of sanity into as many lives as possible.