The End-of-the-Year Marketing Checklist That Helped Triple Our Annual Revenue Growth

December 6, 2024 Posted by Joy Gendusa

The holidays can be hectic, but one thing that always helps is a list. Even Santa Claus needs one — and I’ve heard he checks his twice!

I have a holiday routine I follow every year to help me reflect on how my business performed over the past year and how it can improve in the next. These crucial tasks have helped me grow my business, PostcardMania, from nothing to over $100 million in annual revenue. The best part is that our revenue growth is accelerating, which is a big accomplishment for a 26-year-old business. Since 2020, our annual revenue averages 15% growth — three times better than the previous decade’s average of 5% growth.

This checklist will help guide you in the process of analyzing your results and preparing for the year ahead.

Read the full article here.

Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development.

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