2 Ways to Improve Your law Practice’s PPC Advertising

September 21, 2013 Posted by Joy Gendusa

As Chief Marketing Officer atPostcardMania, I am responsible for staying on top of our Pay Per Click (PPC) marketing. One day our PPC expert reported that we had paid for a click from someone who typed How to Get on McDonalds Mailing List into Google. This was a complete waste of money, because obviously that prospect doesnt want a targeted mailing list; he wants coupons for cheeseburgers, and we just cant help him with that.

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Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development.

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