The Situation

Therapy One Rehabilitation is a physical therapy business in Panama City, FL. They wanted to generate more business, so they reached out to PostcardMania for help with their marketing.

The Solution

PostcardMania created a custom postcard that included the following features:

  • A list of services
  • Two friendly and professional photos of their team members
  • A five-star review from a happy client
  • A list of benefits on the back of the card
  • A QR code that when scanned goes to their website
  • A map of their location on the back of the card

Therapy One Rehabilitation mailed 2,500 postcards to adults ages 50 to 75 with household incomes of $75,000 or more. They used a consumer mailing list so that the right people received their postcard.

The Results

They generated $10,000 in revenue!

As a result, they received 10 responses and converted all 10 into clients, generating an estimated $10,000 in revenue. Because they invested $2,683 in this campaign, their ROI was an impressive 273%!

With every response converting into a client, this campaign helped Therapy One Rehabilitation bring in new business while reaching a highly targeted audience of potential patients.

CSID: 66831