PHARMACY SERVICES CASE STUDY
Lotus Pharmacy
This company has tripled in size since they started mailing postcards!
Campaign Info
PHARMACY SERVICES CASE STUDY VIDEO
Lotus Pharmacy
The Situation
Lotus Pharmacy is a business to business pharmacy that fulfills prescriptions exclusively for businesses like assisted living communities, group homes, and other organized care services. They were looking to improve their marketing results and grow their business, so they decided to try direct mail with PostcardMania.
The Solution
PostcardMania designed a 6 x 11 postcard with the following features:
- A professional and friendly of the pharmacist
- An offer for a free lunch and presentation
- A list of available services
- Three five-star reviews on the back of the card
Lotus Pharmacy mailed 5,388 postcards to their own list of contacts.
The Results
This company has tripled in size since they started mailing postcards!
As a result, Lotus Pharmacy has tripled their business! They said they have been extremely pleased with the outcome of their direct mail campaign and plan to do more in the future.
