Joy Gendusa

Joy is the Founder and CEO of PostcardMania. After more than seventeen years of leading one of the most innovative and successful postcard marketing companies in the industry, Joy has obtained a level of marketing expertise that is sought after for counsel and speaking engagements all over the country. But here at the Maniac Marketing Blog, you get her knowledge at absolutely no cost to you. She will be dropping by often to share wisdom and experience on a wide range of topics, from direct mail to business management, and even email marketing and website development. Read More

Does Postcard Marketing Work?

Updated on July 15, 2021 by Joy Gendusa

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Many business owners are mulling the question “does postcard marketing work” over in their minds as I write this, so I want to answer it for you – once and for all…

Yes. Yes, it does work.

I have seen it take my business from start-up to $45 million dollar enterprise in 10 years. I have seen it work for over 55,000 clients over the past 14 years. AND I have tracked the success of those businesses’ campaigns so my marketing consultants can give you free advice based on proven principles.

Here is an example of postcard marketing success from one of our clients. You can see many more from a variety of industries on our case study page.

“We find we achieve significantly greater results with postcards versus other forms of marketing,” says Ken Benshish, co-founder of iSchool of Music and Art. The school helps kids of all ages learn how to nurture and express their artistic passions.  ”We will typically enroll about 100 new students at each location from each mailing…each student will spend about $5,000 in their duration here over 5 years. When you multiply that by 200 students every year, our ROI turns out to be a truly significantly number.”