August Marketing Ideas

Having trouble coming up with fresh marketing ideas for August? Here is a list of “Unofficial Observances” kept by various groups during the month of August. Some are interesting, some aren’t. Some are downright weird. Find one that makes sense with your business and — voila! — you have something to promote!



August Monthly Observances:

American Adventures Month
American Indian Heritage Month
Audio Book Appreciation Month
Black Business Month
Cataract Awareness Month
Children’s Eye Health & Safety Month
Children’s Vision & Learning Month
Get Ready for Kindergarten Month
Golf Month
Happiness Happens Month
Motorsports Awareness Month
National Immunization Awareness Month
National Inventor’s Month
National Panini Month
National Water Quality Month
National Win With Civility Month
Neurosurgery Outreach Month
Psoriasis Awareness Month
Spinal Muscular Atrophy Awareness Month
What Will Be Your Legacy Month

August Weekly Observances:

World Breastfeeding Week: 1-7
Simplify Your Life Week: 1-7
National Clown Week: 1-7 (First full week)
National Fraud Awareness Week: 1-7
Single Working Women’s Week: 1-7
Exhibitor Appreciation Week: 2-6
Intimate Apparel Market Week: 2-5 (also observed in February 1-4, May 3-6, and Nov.1-4)
Psychic Week: 2-6
Hobo Week: 6-9
Assistance Dog Week: 8-14
National Resurrect Romance Week: 8-14
Elvis Week: 10-16
National Aviation Week: 15-21
Weird Contest Week: 15-20
National Safe at Home Week: 23-27
Be Kind To Humankind Week: 25-31

August Daily Observance:

NOTE: An * in front of the day means that the observance is on the same day every year regardless of the day it falls on.

Friendship Day: 1 (First Sunday)
*Girlfriend’s Day: 1
*Lughnasa – 1
National Minority Donor Awareness Day: 1
*Respect For Parents: 1
*Rounds Resounding Day: 1
*US Air Force Day: 1
*World Wide Web Day: 1
Sister’s Day: 1
National Night Out: 3
* Watermelon Day: 3
*Coast Guard Day: 4
*National Chocolate Chip Day: 4
*International Beer Day: 5
National Underwear Day: 5
*Hiroshima Day: 6
*National Fresh Breath (Halitosis) Day: 6
Braham Pie Day: 6
*Lighthouse Day: 7
National Mustard Day: 7
*Particularly Preposterous Packaging Day: 7
*Professional Speakers Day: 7
*Purple Heart Day: 7
Twins Day: 7-9
*The Date to Create: 8
Eleanor Roosevelt Day: 8-10
*Happiness Happens Day: 8
*Odie Day: 8 (Garfield’s pal)
*Sneak Some Zucchini Onto Your Neighbor’s Porch Night: 8
Assistance Dog Day: 8
*International Day of The World’s Indigenous People: 9
*Veep Day: 9
*National Duran Duran Appreciation Day: 10
Perigean Spring Tides: 10
*Smithsonian Day: 10
*S’mores Day: 10
*Ingersoll Day: 11
President’s Joke Day: 11
Ramadan: 11-9/9
*IBM PC Day: 12
*International Youth Day: 12
*Sewing Machine Day: 12
*Vinyl Record Day: 12
Blame Someone Else Day: 13
Friday the 13th- (Only one in 2010!)
*International Left Hander’s Day: 13

Kool-Aid Day: 13-15
National Garage Sale Day: 14 (2nd Saturday)
*National Navajo Code Talkers Day: 14
Sandcastle & Sculpture Day: 14
*V-J Day: 14
Assumption of the Virgin Mary: 15
*Best Friends Day: 15
*Chauvin Day: 15
*National Relaxation Day: 15
*Joe Miller’s Joke Day: 16
*Meaning of “Is” Day: 17
*National Thrift Shop Day: 17
*Bad Poetry Day: 18
Cupcake Day: 18
Mail Order Catalog Day: 18
*Aviation Day: 19
*”Black Cow” Root Beer Float Day: 19
National Medical Dosimetrist Day: 19
Virtual World’s Day: 20
Men’s Grooming Day: 20
Hug Your Boss Day: 21 (3rd Friday)
National Homeless Animals Day: 21
*Poet’s Day: 21
*Senior Citizen’s Day: 21
(World) Daffodil Day: 21
*Southern Hemisphere Hoodie Hoo Day: 22
*Be An Angel Day: 22
*Day For The Remembrance of The Slave Trade & Its Abolition: 23
*Valentino Day: 23
*Vesuvius Day: 24
*National Waffle Day: 24
*Kiss and Make Up Day: 25
*National Second-hand Wardrobe Day: 25
*National Dog Day: 26
*Women’s Equality Day: 26
*Global Forgiveness Day: 27
Oil and Gas Industry Appreciation Day: 27
*Race Your Mouse Around the Icons Day: 28
*Crackers Over The Keyboard Day: 28
*According to Hoyle Day: 29
*More Herbs, Less Salt Day: 29
*National Sarcoidosis Awareness Day: 29
*National Holistic Pet Day: 30
*National Toasted Marshmallow Day: 30
*Love Litigating Lawyers Day: 31

Thanks to for cobbling together this interesting data!

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