Today’s consumers want to know they can trust a business before they buy.
Online reviews have become a critical part of that decision-making process, helping consumers understand what other customers experienced, what they can expect, and whether a business is worth considering.
But there’s a big opportunity that many businesses are missing:
Your reviews shouldn’t live just on Google, Facebook, or your website…they should be SHARED.
Your best customer reviews can become powerful marketing assets that you actively put in front of prospective customers through Direct Mail, Digital Marketing, and other forms of customer “outflow.”
In this webinar, we’ll be joined by our partners and friends at SoTellUs, to explore how businesses can generate, manage, and leverage reviews to attract new customers.
In this collaboration of SoTellUs and PostcardMania, we’ll look at why reviews matter, how to get more of them, why video reviews can be such a powerful communicator of value.
And—most importantly—how to take the credibility you’ve earned from existing customers and put it to work via Direct Marketing to get new ones.
What You’ll Learn:
- Why Reviews Matter for Customer Awareness & Interest: How and why social proof is critical to turning awareness and interest into leads and customers.
- How to Generate & Manage Online Video Reviews: Learn practical strategies for consistently generating reviews, managing your online reputation, and capturing authentic customer stories through video.
- Why Video Is Such a Powerful Communicator of Value: Discover what makes video testimonials different from written reviews, and why seeing and hearing a real customer can communicate trust, experience, and value in a uniquely powerful way.
- How to Leverage Reviews in Direct Mail & Digital “Outflow”: Take your best reviews and put them directly in front of prospective customers.
- Real-World Examples & Best Practices: See examples of businesses putting reviews to work as marketing assets.
Your customers are already telling the world what they think about your business…
…the question is: are you putting those voices to work?
About the Speaker
Chris Foster
Chief Evangelist
Chris Foster is Chief Evangelist of PostcardMania, where he advances our mission to help 1 million Small Businesses grow through education, marketing, and technology. He is a dynamic educator and presenter who simplifies marketing ideas into plain-speak action-items, so business owners and marketers can better learn how to grow.
His passion is to expand on our mission to help all businesses grow through our education, services, and support. Because if we can help a business hire one more person, we can strengthen our communities, and the economy at large.
