Search has changed.
For years, businesses focused on Search Engine Optimization (SEO) to help consumers find them on Google and other traditional search engines.
But now, AI has fundamentally changed how people – your customers - search for information, discover, and decide which businesses to consider.
More and more consumers are turning to AI-powered searches to ask, research, and compare.
So, are you prepared? In this new reality of online search, will you be the business that’s overlooked…or seen?
In this webinar, we’ll break down the fundamentals of AI Optimization (AIO) and Generative Engine Optimization (GEO), explain how they differ from traditional SEO, and show you what your business needs to understand to remain visible as consumer search behavior continues to evolve.
And, our own expert Tom Chrzanowski, our VP Digital Marketing Products & Services, will join us to share real-world examples, best practices, and insights into how businesses can put these concepts to work TODAY.
What You’ll Learn:
- Data on How AI Is Affecting Traditional Search: See the latest data on how consumers are changing the way they search, discover information, and find businesses.
- SEO vs. AIO: Understanding the Difference: Learn how traditional Search Engine Optimization differs from AI Optimization, and why what worked before has changed.
- AIO & GEO Explained: Get a straightforward explanation of AI Optimization (AIO) and Generative Engine Optimization (GEO), what they mean, how they work, and why they are becoming essential parts of the modern marketing landscape.
- How to Apply It to Your Business: Discover practical ways to use what you’re learning to improve your business’s visibility and increase the chances of being discovered.
- Real-World Examples & Best Practices: See how these concepts work in the real world, including examples, practical best practices, and key insights.
The way consumers find businesses is changing—and being seen is the first step to being considered...and chosen!
Learn where search is headed, how consumer behavior has changed, and what your business needs to do to keep getting found.
Because this isn’t just about the future of search...
...this is the future of your business being seen.
About the Speaker
Chris Foster
Chief Evangelist
Chris Foster is Chief Evangelist of PostcardMania, where he advances our mission to help 1 million Small Businesses grow through education, marketing, and technology. He is a dynamic educator and presenter who simplifies marketing ideas into plain-speak action-items, so business owners and marketers can better learn how to grow.
His passion is to expand on our mission to help all businesses grow through our education, services, and support. Because if we can help a business hire one more person, we can strengthen our communities, and the economy at large.
