Real estate marketing campaign postcard Postcards Matching Facebook ad for a real estate marketing campaign Facebook Ads Real estate digital marketing campaigns Instagram Ads Connected TV Real estate marketing campaign postcard Google Ads
Everywhere Real Estate

Everywhere Real Estate Campaign

Postcards plus matching ads on Google, Facebook, Instagram, YouTube, Gmail, USPS and more!

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By the numbers

Direct mail performs. The data proves it.

Direct mail outperforms digital channels on response rate, recall, and ROI — especially for local businesses. But pair them together, and you create a powerful marketing campaign that keeps your business in front of prospects everywhere they look.

90 %

of mail is opened by recipients while only 20–30% of emails are opened.

509 %

Direct mail leads generate 509% more revenue per lead than digital leads.

4-9 %

Cold calling success rates hover at 1-3% while direct mail boasts response rates of 4-9%.

17 Days

Mail stays in the home 17+ days and is interacted with 4+ times or more.

Everywhere Real Estate Details

Postcards + Matching Ads on Google, Facebook, Instagram & YouTube

We present to you, our most optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, Instagram, Gmail, and YouTube follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you.

Step 1

Your Mail Pieces Are Sent

Direct mail pieces are mailed to your targeted prospects. This tried and true marketing medium produces tangible credibility for your real estate business that is unmatched by any other form of advertising.

Real estate direct mail sent to targeted prospects

Step 2

Mail Pieces Are Tracked

Using a cutting-edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your dashboard any time to know exactly when your cards are due to arrive, so you can plan for the influx of new clients.

Real estate direct mail campaign tracking dashboard

Step 3

Digital Ads On Google, Facebook, Instagram, YouTube And Gmail

Every prospective client who visits your website following your direct mail campaign is funneled into an automatic follow-up system.

Digital marketing for real estate agents

DIGITAL ADS

Included with Your Campaign

Google Ads

Google Ads

Using the Google Display Network, text and image ads matching your campaign are displayed to your target market and your website visitors. So, if a prospect isn’t fully convinced the first time they see your message, you stay in touch continuously presenting your message.

Included with Everywhere Small Business

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Facebook & Instagram Ads

Facebook & Instagram Ads

Image ads matching your campaign are displayed on Facebook and Instagram to your target market increasing your reach even further. You appear to be everywhere!

Included with Everywhere Small Business Basic

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YouTube Ads

YouTube Ads

Your ads are also appearing on YouTube. Provide your own short video or let us create a static ad for YouTube – either way, your brand will be seen by your target audience.

Included with Everywhere Small Business Platinum

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Gmail Ads

Gmail Ads

In addition to the rest of your online ads, we expand your online reach by displaying targeted ads directly on Gmail.com and within the Gmail app. With Gmail boasting over 130 million users in the US alone, these highly relevant ads appear alongside users’ personal emails, grabbing their attention at a prime moment.

Included with Everywhere Small Business Platinum

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Behavioral Targeting

Behavioral Targeting

We will select topics related to your products and services and display your digital ads to people in your service area who are viewing that content online. Additionally, we select physical locations related to your products and services and display your digital ads to prospects who have recently visited those specific locations.

Included with Everywhere Small Business Platinum

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Video Creation & Connected TV Ads

Video Creation & Connected TV Ads

We create a video advertisement for your business that includes graphics, branded elements, and key information about your products or services. These videos run to your target audience on Connected TV platforms like Hulu, Amazon Prime Video, and YouTube TV, to increase brand awareness.

Included with Everywhere Small Business Platinum Plus

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Step 4

Target Anonymous Website Visitors With Website To Mailbox

Turn website visitors into real opportunities, even if they don't fill out a form. Website to Mailbox matches anonymous visitors to physical addresses and automatically sends a custom postcard to your qualified prospects.

1. Set Up Your Retargeting Tracking

We install tracking on your website to identify anonymous visitors and match them to addresses.

2. Create Your Retargeting Campaign

We set up your postcard to ensure it's tailored to your audience.

3. Launch Your Campaign

We automatically send postcards to qualified visitors in as little as 1 business day.

4. Analyze Your Activity & Results

We track and report performance to you through our myPostcardmania portal.

Website to Mailbox postcard retargeting for real estate website visitors

Step 5

Your Business Gets Optimized For Search + AI

In addition to your direct mail and digital ad campaigns, we optimize your website and content to improve your visibility on Google — and position your business to be recommended by AI platforms like ChatGPT, Claude, Gemini, and Grok when prospects ask for recommendations.

AI platforms including ChatGPT, Claude, Grok, Gemini, and Google

Step 6

Tracking Phone Calls From Your Campaign

Your campaign includes a unique phone number that redirects all calls to the real estate business phone number you select. This number allows all calls to be tracked and recorded so you can effortlessly see the results of your campaign in your easy-to-use dashboard.

The call recording feature allows you to ensure your reception and sales team is handling prospective callers properly and ensure no revenue is being lost.

For most callers, you can also view:

  • Full name
  • Address
  • Gender
  • AND age

This means you'll be able to immediately use your prospects' demographic information to determine how best to serve them the moment they call into your business.

Realtor marketing

Step 7

Expert Campaign Review And Optimization

Every three months we will do a review of all ongoing Everywhere Real Estate campaigns. Our Campaign Results Specialist will review your whole campaign, including card designs, calls tracked, online ad designs and results, and landing page designs and results and make updates as needed to continuously improve your campaign's performance. This may include: making sure offers and messaging are relevant for the current season; testing variations in calls-to-action on the landing page; editing landing page button colors, text, or style; testing various online ad designs as needed, possibly editing button colors, text, or style. Campaign review and optimization helps to make sure your campaign is performing at its best.

INCLUDED FREE

Special Bonuses

Informed Delivery

Informed Delivery

Generate additional exposure by displaying your postcard to recipients who are opted in to receive Informed Delivery emails. They will see your postcard, a full-color ad, plus a call-to-action button for the recipient to visit your website—all in their email.

Landing Page

Landing Page

A landing page is the page a visitor lands on after clicking your online ad or your link. We include a free landing page for the duration of your campaign designed just for your offer, helping ensure your campaign’s success.

QR Code

QR Code

A QR code is an image that can be scanned with a smartphone and will send prospects straight to your web page to continue the conversation and give them a chance to leave their information on a web form. A free QR code is included on your postcard.

Get started

Order Everywhere Real Estate by phone, online or email

You can order any way you like — but calling in connects you with a marketing consultant who’s managed thousands of direct mail campaigns. They’ll help you get the best price and design a strategy proven to drive the highest response for your business.

Everywhere Real Estate

See It in Action

Example real estate marketing with Everywhere Small Business

Get started

Order Everywhere Real Estate by phone, online or email

You can order any way you like — but calling in connects you with a marketing consultant who’s managed thousands of direct mail campaigns. They’ll help you get the best price and design a strategy proven to drive the highest response for your business.

About PostcardMania

Trusted by 133,287 Small Businesses.

Based in Clearwater, Florida since 1998, with a 100% American team that still answers the phone when you call.

PostcardMania

RESULTS-BASED DESIGN

Minimize trial and error with designs proven to work

Shortcut your way to results. Whether you collaborate directly with our professional design team to craft a custom piece or choose from our wide selection of templates, you’ll get a response-driven design that incorporates our unique design formula proven to generate leads and increase revenue.
Design work shown on a desktop monitor

MARKETING ADVICE

Personalized marketing insight to help you increase revenue

Consult with one of our marketing consultants to make the most of your investment. Take our tips and utilize all of our marketing advice — based on the campaigns of 133,287 clients — to increase business growth.
Postcard marketing results dashboard with sample mail piece

COMPETITIVE PRICING

We will try to beat any comparable quote

We are dedicated to winning your business and will do our best to beat any comparable quote. We print over 4 million postcards per week in-house and can usually be very competitive on price. Give us a call or email your quote to info@postcardmania.com for an instant price comparison.
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