Everywhere Political direct mail postcard

Postcards

Facebook Ads

Instagram Ads

Connected TV

Google Ads

Everywhere Political Campaign

Reach Voters Everywhere: Multi-Channel Digital Ads Integrated With Your Postcard Mailings

By the numbers

Direct mail performs. The data proves it.

Direct mail outperforms digital channels on response rate, recall, and ROI — especially for local businesses. But pair them together, and you create a powerful marketing campaign that keeps your business in front of prospects everywhere they look.

90 %

of mail is opened by recipients while only 20–30% of emails are opened.

509 %

Direct mail leads generate 509% more revenue per lead than digital leads.

4-9 %

Cold calling success rates hover at 1-3% while direct mail boasts response rates of 4-9%.

17 Days

Mail stays in the home 17+ days and is interacted with 4+ times or more.

Step 1

Mail Pieces Are Sent

Direct mail pieces are mailed to your target district. This tried-and-true marketing medium produces results by delivering your artfully designed and clearly written marketing message right to your constituents’ mailboxes.

Step 2

Mail Pieces Are Tracked

Using a cutting edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your campaign dashboard anytime to know exactly when your postcards are due to arrive.

Step 3

Online Google Ads Targeting Your District

We will design and run Google ads targeting the district you’re campaigning in. These ads will match your postcards and other digital ads, and will be shown to the people most likely to vote for you across the internet on various common websites your voters visit every day. Your ads will aim to drive voters to your website to learn more about you and your platform.

Google Ads

Using the Google Display Network, text and image ads matching your campaign are displayed to your target market and your website visitors. So, if a prospect isn’t fully convinced the first time they see your message, you stay in touch continuously presenting your message.

Included with Everywhere Small Business

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Facebook & Instagram Ads

Image ads matching your campaign are displayed on Facebook and Instagram to your target market increasing your reach even further. You appear to be everywhere!

Included with Everywhere Small Business Basic

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YouTube Ads

Your ads are also appearing on YouTube. Provide your own short video or let us create a static ad for YouTube – either way, your brand will be seen by your target audience.

Included with Everywhere Small Business Platinum

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Gmail Ads

In addition to the rest of your online ads, we expand your online reach by displaying targeted ads directly on Gmail.com and within the Gmail app. With Gmail boasting over 130 million users in the US alone, these highly relevant ads appear alongside users’ personal emails, grabbing their attention at a prime moment.

Included with Everywhere Small Business Platinum

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Behavioral Targeting

We will select topics related to your products and services and display your digital ads to people in your service area who are viewing that content online. Additionally, we select physical locations related to your products and services and display your digital ads to prospects who have recently visited those specific locations.

Included with Everywhere Small Business Platinum

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Video Creation & Connected TV Ads

We create a video advertisement for your business that includes graphics, branded elements, and key information about your products or services. These videos run to your target audience on Connected TV platforms like Hulu, Amazon Prime Video, and YouTube TV, to increase brand awareness.

Included with Everywhere Small Business Platinum Plus

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Step 4

Targeted Ads On Facebook And Instagram

Your campaign’s ads will also be shown across Facebook’s extensive ad platform including Instagram. We’ll use interest-based targeting tailored specifically to your platform to display your ads to people who share those interests. Your constituents are now seeing you in their mailboxes, on the Google ad network, on Facebook, and on Instagram – all with ONE cohesive, identifiable message!

Step 5

Targeted Ads On YouTube

Available with Everywhere Political Platinum

Your campaign video (or display ad, if you do not have a campaign video) will be shown on Youtube so that constituents who visit this massive video platform will, again, see your message continually all the way up to voting day.

Step 6

Targeted Behavioral Ads

Available with Everywhere Political Platinum

Step 7

Video Creation & Connected TV Ads

Available with Everywhere Political Platinum Plus

Informed Delivery

Generate additional exposure by displaying your postcard to recipients who are opted in to receive Informed Delivery emails. They will see your postcard, a full-color ad, plus a call-to-action button for the recipient to visit your website—all in their email.

Landing Page

A landing page is the page a visitor lands on after clicking your online ad or your link. We include a free landing page for the duration of your campaign designed just for your offer, helping ensure your campaign’s success.

QR Code

A QR code is an image that can be scanned with a smartphone and will send prospects straight to your web page to continue the conversation and give them a chance to leave their information on a web form. A free QR code is included on your postcard.

Get started

Order Everywhere Political Campaign by phone, online or email

You can order any way you like — but calling in connects you with a marketing consultant who’s managed thousands of direct mail campaigns. They’ll help you get the best price and design a strategy proven to drive the highest response for your business.

Phone

Online

Live chat

EVERYWHERE SMALL BUSINESS

See what each tier includes.

Direct Mail Campaign

Your mail piece is sent out to your target audience.

Call Tracking

A call tracking number is used to capture data for name, address, age, gender and more.