We present to you, our most optimized marketing program which combines the effectiveness of direct mail with the genius of Google, Facebook, Instagram, Gmail, and YouTube follow-up ads. It does exactly what it says… It puts your business everywhere it needs to be to drive qualified leads and revenue to you.
Everywhere Small Business® is an automatic system that saves you countless hours and maximizes your marketing impact beyond anything else you’ve tried. When you add Everywhere Small Business® to your direct mail campaign, your targeted prospects see your ads on Google, Facebook, Instagram, Youtube and Gmail automatically. Plus, the results of your campaign are tracked in one easy-to-use dashboard which also records any phone calls you receive so that you can ensure your reception team is handling your leads properly.
Direct mail pieces are mailed to your target market. This tried and true marketing medium produces tangible credibility for your business that is unmatched by any other form of advertising.
Using a cutting-edge barcode technology system we developed ourselves, we track the mailing process of your order. You can log in to your dashboard any time to know exactly when your mailers are due to arrive, so you can plan for the influx of new leads.
Every prospect who visits your website following your direct mail campaign is funneled into an automatic follow-up system.
Using the Google Display Network, text and image ads matching your campaign are displayed to your target market and your website visitors. So, if a prospect isn’t fully convinced the first time they see your message, you stay in touch continuously presenting your message.
Image ads matching your campaign are displayed on Facebook and Instagram to your target market increasing your reach even further. You appear to be everywhere!
Your ads are also appearing on YouTube. Provide your own short video or let us create a static ad for YouTube – either way, your brand will be seen by your target audience.
In addition to the rest of your online ads, we expand your online reach by displaying targeted ads directly on Gmail.com and within the Gmail app. With Gmail boasting over 130 million users in the US alone, these highly relevant ads appear alongside users’ personal emails, grabbing their attention at a prime moment – when they’re actively engaged online.
We will select topics related to your products and services and display your digital ads to people in your service area who are viewing that content online. Additionally, we select physical locations related to your products and services and display your digital ads to prospects who have recently visited those specific locations.
We create a video advertisement for your business that includes graphics, branded elements, and key information about your products or services. These videos run to your target audience on Connected TV platforms like Hulu, Amazon Prime Video, and YouTube TV, to increase brand awareness.
Turn website visitors into real opportunities, even if they don’t fill out a form. Website to Mailbox matches anonymous visitors to physical addresses and automatically sends a custom postcard to your qualified prospects.
1. Set Up Your Retargeting Tracking
We install tracking on your website to identify anonymous visitors and match them to addresses.
2. Create Your Retargeting Campaign
We set up your postcard to ensure it’s tailored to your audience.
3. Launch Your Campaign
We automatically send postcards to qualified visitors in as little as 1 business day.
4. Analyze Your Activity & Results
We track and report performance to you through our myPostcardmania portal.
In addition to your direct mail and digital ad campaigns, we optimize your website and content to improve your visibility on Google — and position your business to be recommended by AI platforms like ChatGPT, Claude, Gemini, and Grok when prospects ask for recommendations.
Your campaign includes a unique phone number that redirects all calls to the business number you select. This number allows all calls to be tracked and recorded so you can effortlessly see the results of your campaign in our easy-to-use dashboard.
The call recording feature allows you to ensure your reception and sales team is handling prospective callers properly and ensure no revenue is being lost.
For most callers, you can also view:
This means you’ll be able to immediately use your prospects’ demographic information to determine how best to serve them the moment they call into your business.
There is no guesswork on the success of your campaign. You see exactly what dates your mail is delivered, you will have a log of all phone calls, each recorded so you can play them back for follow up, training purposes, and more. If you’ve chosen to do an online ad campaign with us, you will also see your ad impressions, clicks, and more, on each social media platform.
Generate additional exposure by displaying your postcard to recipients who are opted in to receive Informed Delivery emails. They will see your postcard, a full-color ad, plus a call-to-action button for the recipient to visit your website—all in their email.
A landing page is the page a visitor lands on after clicking your online ad or your link. They are special pages designed for conversion – converting visitors into leads! We include a free landing page for the duration of your Everywhere Small Business campaign designed just for your offer. This helps ensure your campaign will be a huge success! They are also easier to modify and to test different strategies to continually improve your campaign.
A QR code is an image that can be scanned with a smartphone and will send prospects straight to your web page to continue the conversation and give them a chance to leave their information on a web form. A free QR code is included on your postcard.
Joy explains Everywhere Small Business.
How Everywhere Small Business works.
New Everywhere Small Business features.
Personalized Postcards and Variable QR Codes.
Watch a Connected TV Ad Example – Roofing
Watch a Connected TV Ad Example – HVAC
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While we specialize in small business marketing, our pricing structure is still flexible and varies based on the needs of your specific business. It is based on several variables such as your campaign objectives, design specifications, printing and mailing quantities, mailing list specifications, online campaign size and more.
Please call us at 1-800-628-1804 for a personalized quote that will fit your exact business needs.
Call today to get a personalized quote that aligns perfectly with your needs in just a few minutes!
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