Cornett Roofing Systems wasnt afraid of getting their hands dirty when it came to direct mail marketing they had their own mailing list and the intention to ship the cards out themselves. They needed help designing a roofing advertisement that would attract the attention of homeowners in their area, and thats where PostcardMania came in.
Our design experts created a postcard that immediately conveyed the service of Cornett Roofingproviding quality, attractive roofs. Here is what worked on their postcard:
Large, professional photos of recently completed roofing projects
A clear list of BENEFITS for slate and tile roofing options (the two options they are trying to promote)
A short paragraph that appears handwritten and personal, which quickly draws your attention
Details of their experience in the industry (over 20 years!) great for establishing credibility and building trust
Cornett Roofing Systems did the rest of the marketing work themselves once their postcard was finished. They created their own mailing list of homes in need of roofing repair or replacement and mailed the postcards at their own discretion. While this allowed them more control over who received their postcard and saved them money, it required SUBSTANTIALLY more work. Just be prepared for that investment if you go this route!
Hard work led to success for Cornett Roofing Systems. Their return on investment (ROI) for their postcard campaign was through the roof 1,048.8%! And thats on the low end of their estimation! They received over 30 responses from their roofing ads campaign, generating between $20,000 and $40,000 in revenue!