RETAIL SERVICES CASE STUDY
Cash4Planes
They generated $25,000 and an ROI of 440%!
Campaign Info
Revenue Generated
RETAIL SERVICES CASE STUDY VIDEO
Cash4Planes
The Situation
Cash4planes is a business that purchases aircraft from owners looking to sell their planes. They wanted to connect with more aircraft owners and generate more business, so they reached out to PostcardMania for help with their marketing.
The Solution
PostcardMania created a direct mail campaign for Cash4planes using a postcard designed with Template Genius.
Cash4planes used their own mailing list of registered owners of specific single-engine piston aircraft, pulled from the Federal Aviation Administration (FAA) registry. This allowed them to target people who owned the types of planes they were interested in purchasing.
They started their campaign by mailing 2,000 postcards, then scheduled 1,000 postcards to go out every month until they reach 12,000 postcards to consistently reach potential customers.
The Results
They generated $25,000 and an ROI of 440%!
As a result, Cash4planes received 64 responses and converted 5 of them into customers, generating an estimated $25,000 in revenue!
Since they invested $4,633 in this campaign, their ROI amounts to an impressive 440%!
So far, Cash4planes has mailed 6,352 postcards out of their planned 12,000, leaving even more opportunities to generate business as their campaign continues!
