RESTAURANT SERVICES CASE STUDY
GMS Hospitality
They generated $24,500 in revenue!
Campaign Info
Revenue Generated
RESTAURANT SERVICES CASE STUDY VIDEO
GMS Hospitality
The Situation
GMS Hospitality is a restaurant group in Atlanta, GA. They started a wine and tapas bar called El Vinedo Local and wanted to market the business to locals in the Atlanta area, so they reached out to PostcardMania for marketing assistance.
The Solution
PostcardMania designed a 4.25 x 6 inch postcard that included the following features:
- A QR code that allows the recipient to quickly and easily visit the restaurant website
- An offer for a free empanada or coffee with a $10 purchase
- A list of events at the bar to encourage the prospect to make a visit
- A catching headline that grabs their attention
- A photo of the restaurant
GMS Hospitality mailed 18,000 postcards using a resident/occupant mailing list that targeted residents living in a close radius around the restaurant.
The Results
They generated $24,500 in revenue!
As a result, 700 people responded to the postcard and came into the wine and tapas bar to use the coupon. This generated a total of $24,500 in revenue. Since GMS Hospitality invested $8,236 in this campaign their ROI amounts to 198%.
