RESTAURANT SERVICES CASE STUDY
Schonert’s Corporate Catering
They made $21,000 in revenue!
Campaign Info
Google Ads
Facebook & Instagram Ads
Revenue Generated
RESTAURANT SERVICES CASE STUDY VIDEO
Schonert’s Corporate Catering
The Situation
Schonert’s Corporate Catering is a catering company that provides breakfast and lunch to residents in the Ames, IA area. They wanted to increase their annual revenue by adding more catering jobs to their schedule, so they contacted PostcardMania for help.
The Solution
PostcardMania designed a 6 x 8.5 postcard that included the following features:
- A QR code that when scanned goes to their website for more information
- An offer for a free cookie
- A five-star review from a satisfied customer
- A professional and friendly photo of an employee to increase trust with the prospect
Schonert’s Corporate Catering mailed 1,140 postcards to their own list of contacts. They also signed up for an Everywhere Small Business program that included coordinated digital ads on Google and Facebook. Together, the postcards and digital ads helped lead prospects to conversion.
At the same time, this catering company launched a Website to Mailbox campaign that targeted website visitors with postcards. Through this marketing plan, they mailed 186 postcards to website visitors.
The Results
They made $21,000 in revenue!
As a result, they received 30 responses and converted all of them, which generated $21,000 in revenue. Since they invested $2,852 in this marketing campaign, their ROI amounts to 636%.
