New Smyrna Stays Vacation Rentals

The Situation

New Smyrna Stays Vacation Rentals provides vacation rental management services for property owners in the New Smyrna Beach, FL area. They wanted to attract more property owners and grow their portfolio of managed vacation rentals, so they turned to PostcardMania for help with their marketing.

The Solution

PostcardMania mailed their postcard design that included the following features:

• A bold headline that immediately captures the attention of vacation rental property owners
• Strong calls to action encouraging recipients to contact the company for more information
• A QR code that when scanned goes to their website for more information
• A friendly and professional photo of the owners on the front and back of the card to build trust with the prospect
• An offer for 20% off the first 12 months
• A list of benefits on the back of the card

PostcardMania mailed 3,629 postcards to a list of New Smyrna Stays Vacation Rentals’ customers.

The Results

They generated $4,000 in first-year revenue and a 408.5% lifetime ROI!

As a result, they received 4 responses and converted 1 new client, generating an estimated $4,000 in revenue in the first year.

The long-term value of the campaign is even greater. The average client remains with New Smyrna Stays Vacation Rentals for approximately three years, bringing the estimated lifetime revenue from this customer to $12,000. That increases the campaign’s projected 3-year ROI to an impressive 409%.

Since this campaign, they have purchased another 7,000 postcards to help grow their business even more.