Timken

The Situation

Timken is an aerospace plant in Rutherfordton, NC that manufactures precision-engineered products for the aerospace industry. They needed to recruit qualified employees quickly to meet hiring demands. Working under a tight deadline, they partnered with PostcardMania to help reach potential candidates through a targeted direct mail campaign.

The Solution

PostcardMania printed and mailed Timken’s postcard design that included the following features:

• A bold headline promoting their upcoming job fair
• A list of benefits on the back of the card that highlighted career opportunities with Timken
• A large QR code on the front of the postcard that made it easy for candidates to reserve a spot at the event
• Photos from their company which helps increase trust with prospective candidates

Timken mailed 10,000 postcards to a residents living in the Rutherfordton, NC area using a targeted resident/occupant mailing list. This one-time campaign was designed to quickly generate interest from local job seekers.

The Results

They recruited up to 40 new employees from a single mailing!

The campaign generated 40 responses, resulting in 37 to 40 new hires—an outstanding conversion rate that helped Timken successfully fill critical positions.

While this campaign wasn’t measured by revenue or ROI, it achieved its primary objective: attracting qualified applicants and turning them into new employees. The client was especially pleased with PostcardMania’s ability to execute the campaign within a very tight timeline.

Following the success of the mailing, Timken shared that PostcardMania did a fantastic job and plans to use our services again for future direct mail campaigns.