Recreation/Entertainment Case Study Video

The Situation

Camp Chatuga is a summer camp that wanted to increase camper enrollment and continue growing their programs. They needed a marketing strategy that would help them reach more families, bring in more campers, and generate enough revenue to keep improving the camp experience.

The Solution

Camp Chatuga worked with PostcardMania to promote their summer camp programs with direct mail marketing.

PostcardMania designed a postcard that included these results-driven elements:

  • Photos of children participating in camp-based enrichment and activities
  • A rustic mood that immediately evokes emotions associated with summer camp
  • An offer for $50 off registration

Camp Chatuga has been mailing a similar design for years. This consistency helps build the camp’s brand recognition.

“PostcardMania has certainly taught us that consistency and repetition are super important,” said Sherry Moxley, owner of Camp Chatuga.

For their latest campaign, they mailed 6,000 postcards to reach families and encourage them to sign up for camp. The campaign helped spread the word about Camp Chatuga’s summer programs and gave parents a clear reason to take action.

The Results

They generated over $340,000 in revenue and an ROI of 5,230%!

The campaign was a major success for Camp Chatuga.

As a result of latest direct mail marketing campaign, Camp Chatuga generated over $340,000 in revenue and achieved an impressive ROI of 5,230%!

Since 2017, their camper numbers have increased by 51%, and their revenue has increased by 63%.

This growth has made a big impact on the camp. “We’ve been able to improve our facilities and activity programs, hire more summer counselors, increase pay for our employees, and even add another one-week session to our summer program because of high demand,” said Sherry.

She continued, saying, “PostcardMania help us strategically with our marketing to thrive and grow to the next level.”

Overall, PostcardMania’s marketing helped Camp Chatuga grow enrollment, increase revenue, and continue investing in a better experience for both campers and staff.

CSID: 66989