Real Estate Direct Mail Advertising Case Study: John L. Scott Real Estate

The Situation

John L. Scott Real Estate is a real estate brokerage located in Seattle, Washington that serves a large portion of the northwestern United States. They solicited PostcardMania’s marketing services in order to lure in new clients and increase revenue.

The Solution

Design: A postcard marketing campaign targeting oceanfront property owners that features:

• Professionally developed graphics including a company logo and an image of a picturesque oceanfront residence
• Large font that attracts the eyes of the reader
• Easy to read contact information accompanied by a call to action

Mailing List: JLS used a provided mailing list
Mailing Schedule: 1,500 6” x 8.5” postcards every month over a period of 10 months

The Results

JLS acquired 5 oceanfront properties that brought in a total of $4,595,000 with a potential commission of $114,875!

Interested in doing a similar campaign for your business? Call us and we will get you connected with a marketing consultant who has experience creating campaigns for other real estate brokers!